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AboutTorontoEst. 2020

A small senior team running campaigns the way we'd run our own.

No account managers between you and the work. No 30-page reports nobody reads. Just paid media that’s been pressure-tested across $500k+ in client spend and 1,000+ campaigns since 2014.

FOUNDERAM

Alex Mitrofanov

Founder · Strategy lead

I’ve spent the last decade running paid media for SMBs across North America.

Every account I take on, I work on personally. I write the strategy, I review the creative briefs, I’m in the dashboard every week. The team handles execution where it makes sense — but the thinking is mine, and you have my number.

Toronto, Canadaalex@themit.ca/in/alexmitrofanov
Track record
10+years
50+clients
1,000+campaigns
$500Kspend / 2025
01What we believe

Six principles we won't budge on.

Most agencies pad. We strip down. These are the rules we run every account by — and the reason you’ll stay or leave.

01VANITY
Numbers, not narratives.
Every report leads with what the campaign earned, not what it impressed. If we can't tie spend to revenue or qualified pipeline, we don't run it.
02LOCK-IN
Your accounts. Always.
Every pixel, audience, and creative asset lives under your business. If we ever part ways, you walk away with everything.
03JUNIORS
Senior on every account.
No 'account coordinators' hiding behind dashboards. The person you meet on the call is the person in your account every week.
04YES-MEN
We say no a lot.
If your funnel isn't ready or paid isn't your problem, we'll tell you on the call. Sometimes the best service is not selling you one.
05GUESSING
Test before you scale.
First 30 days are about finding signal, not spending the budget. We'd rather spend $3k learning than $30k guessing.
06CONTRACTS
Month-to-month, always.
After the first 90 days, every engagement is month-to-month. Earn the retainer or get out of the way. No fights.
02Who runs your account

Small on purpose.

We cap our roster so every account gets senior attention. When we need specialist depth, we bring in long-trusted contractors.

AM
Alex Mitrofanov
Founder · Strategy
Core
L
Lisa
Branding · Graphic design
Core
+
Vetted contractors
UGC · analytics · creative · technical
On-call
When projects need deeper specialist work — UGC production, advanced analytics, technical SEO — we bring in vetted contractors we’ve worked with for years. You’ll always know who’s in your account.
03How we work

From first call to first results.

Every engagement follows roughly the same shape. Predictable beats clever.

Week 0
Discovery call30 minutes. We talk through your goals, current spend, and what's broken. By the end, you know what we'd do.
Week 1
Audit & accessAccount audits, pixel review, competitive scan, and access transfer. We document what's there before we touch anything.
Week 2
Strategy & launch planWritten 90-day plan with channel mix, creative direction, KPI targets, and milestones. You sign off before anything goes live.
Weeks 3–12
Build, test, scaleCampaigns go live. Weekly creative iteration, bi-weekly strategy calls, live dashboard access. First profitable channel typically lands in weeks 3–6.
Ongoing
Compound and expandOnce we have a profitable channel, we layer in adjacent ones. Most clients double their initial scope by month 6.
04Be honest with yourself

Are we right for you?

We’re a fit for some businesses and a terrible fit for others. Here’s how to tell which one you are before you book a call.

✓

Good fit

  • SMB or growing brand spending $2k–$50k/mo on ads
  • Ecommerce, B2B SaaS, or local services
  • You have a working product and want to scale it
  • You value senior attention over agency size
✕

Not a fit

  • Pre-product, pre-revenue startups looking for 'growth hacking'
  • Brands needing 24/7 support or in-office presence
  • Anyone wanting Fortune 500 retainer scale
  • Industries we won't touch (gambling, MLM, crypto schemes)

Want to see if we fit?

30-minute call, free, no pitch deck. By the end you'll know whether to hire us, hire someone else, or hire nobody at all.

Book a call with Alex