How Hadden Homes 4x'd monthly leads with a unified digital strategy
A top 0.1% Toronto brokerage with strong offline reputation but inconsistent online lead generation. We unified the digital strategy across paid and landing pages.
The starting picture.
Hadden Homes — a top 0.1% Toronto brokerage — had a strong offline reputation but inconsistent digital lead generation. They had been splitting effort across in-house experiments and one-off agency relationships, none of which added up to a unified strategy. The team was burning hours managing channels that weren't tied together.
What we changed.
We took over as a single point of accountability for the digital lead engine: hyper-targeted social and Google ad campaigns, conversion-optimized landing pages aligned to each campaign's intent, and personalized messaging that matched the brand's voice. The work was less about adding channels and more about making the existing channels actually work together.