How Infinite Pipeline cut CPL 20% with structured testing and CRM automation
An operating system for U.S. and Canadian Realtors needed qualified leads that progressed through the pipeline — not just form fills that disappeared.
The starting picture.
Infinite Pipeline Mastery needed qualified leads capable of progressing through the sales pipeline — not just form fills that disappeared. Previous campaigns lacked structured nurturing post-submission, consistent follow-up systems, strategic audience testing, and remarketing capabilities. Prospects dropped out before booking calls.
What we changed.
We rebuilt the lead engine around three integrated components. First, **Meta lead-gen campaigns** with interest-based audiences, lookalikes built off quality lead sources, and continuous A/B creative testing. Second, **GoHighLevel CRM** to handle automated email sequences, SMS follow-ups, real-time notifications, integrated call booking, and pipeline tracking — closing the gap between form submission and booked call. Third, **a remarketing layer** with testimonial-driven creative aimed at engaged non-converters.