How Tyler McLay Realty captured 1,000+ pre-construction leads
A Toronto pre-construction condo specialist needed early-stage buyer reach at scale — with creative tuned for first-time buyers and investors at very different intent levels.
The starting picture.
Tyler McLay Realty Group specialized in pre-construction condos but lacked a digital strategy that could reach early-stage buyers at scale. Pre-construction has unusual demand dynamics: buyers commit 12–24 months ahead of move-in, so creative needs to surface project details, pricing logic, and investment math much earlier in the funnel than a typical resale ad.
What we changed.
A three-channel campaign tuned to two distinct audiences. **Meta ads** (Facebook + Instagram) used geo-targeted, interest-based segments split between first-time buyers and investors, with creative copy speaking to each segment's specific question. **YouTube** carried longer-form video walkthroughs — floorplans, amenities, and the investment thesis — for prospects who needed more time before opting in. **Project-specific landing pages** with sharp CTAs replaced the generic team page, so an ad about a particular tower routed to that tower's details.